This guide is for your website and personal brand and is perfect for you if you’re just getting started online.
The photos of you on your website create lasting impressions on visitors and future clients. They also help to convey your personality and let visitors to your website feel trust and connect with you. In the age of scams, faceless websites (even as brands) can be seen as red flags. While some companies do faceless well, many individual brands fail epicly.
This post is intended to show you exactly how you can get great photos for your website and use in your digital marketing.
When you’re now getting started or in the middle of a launch, you may not have the funds to hire the BEST photographer but these photoshoot guidelines can help you to get what you need. In the best case scenario, you love them and use them for years. In the worst case scenario, they hold the place for a bigger, better shoot when time and budget allow.
I know pro photographers might cringe at this but an image with the right lighting and position taken by your iPhone or a decent DSLR can be a good starting point. If you have $100 to spare, you might also consider looking for a semi-pro photographer on groupon. Regardless of who’s behind the camera, share with them the shot list below.
The non-negotiable shots you need from your photographer
If you’re getting this photoshoot done on a budget, these should be your bare minimum. The following are required images that form core aspects of the website design and can be used in your marketing as well.
This is view that focuses on you with the background blurred. Ideally it would be you facing the camera in the centre of the shot with powerful body language – leaning in, leaning back in a chair, a meditation pose, on the stage whatever feels natural and powerful for you. This image should be a close crop so that it makes eye contact with the viewer. The goal here is to create an emotional connection and should be reflective of who you are in real life.
This is an image that conveys your personality. It should be confident and welcoming with light in the eyes. I’d suggest two versions of this image – one landscape with you centered and one portrait. A third and optional image is where you occupy ⅓ of the image and you’re actively working. It’s important that in the ⅓ photo placement, you are facing the blank space not backing it.
This can be a simple headshot or something more playful. There’s a bit of flexibility with this image, depending on what we get we can tweak the design. Ideally, we’d like you to be looking to the right (where the contact action will take place).
The nice to have shots that cover everything else you’d need for your site and marketing
Lifestyle / Timeline Photos
These are candid photos of you doing your favourite activities and can be used on your about page or other parts of your site. They are great for creating a bond with your website visitors.
- Old photos of you (before the transformation of who you are today)
- Photos that help to tell the story of your past
- Photos of you doing something fun or looking like you’re having fun
Photos of you at work
These shots are really about communicating your work through images.
- In person session with a client
- Speaking from the stage
- Working on your computer/ in your office/ at your desk
- Writing or sketching in a notepad
- You on a skype call or phone call
- You networking/ socializing
These are scenes that we’ll use to fill in spaces of the website design. Here are some ideas:
- Wide shots of you with lots of background landscape
- A photo of an object or scene in your brand colors
- Layflat images, click here to see an example.
Preparing for the photoshoot day
- Wear your brand colors (see the color palette in your logo file for ideas)
- These shots should be full width (horizontal) and a minimum of 1200px wide.
- Get a minimum number of portrait images. They aren’t easy to stretch if you need them but it’s easy to crop a landscape shot into portrait.
- Let your photographer know the vibe you’d like to convey in your images e.g – fun, successful, down to earth, quirky, professional, trustworthy, creative etc.
- Think of any props or scenes you’d like to incorporate in your images and prepare to carry them with you for the shoot – eg. your book, fave mug, painting, whiteboard whatever will help to convey who you are and your personality
- Make sure you have a clear idea of the images you’d like to see and share that with your Photographer beforehand. Click here to see a sample pinterest board.
- Aim to have a the images should have the same tint/ treatment unless otherwise specified and make sure they complement your brand palette